032 – Why did I start ANAK Creates?

I discussed what my brand ANAK Creates actually is, but now I want to share more about why I started it. Maybe this will inspire you if you are thinking about embarking on a new project or just want to share your knowledge about something you find interesting or have a talent in.

First, we have to go back a little bit to look at what I was doing, and the huge change in my life that happened that opened up the possibility and opportunity to be able to do this. I was working in Toronto at Noble Street Studios, where I worked my way up from an intern to hired as a full-time assistant after 6 months. After gaining the trust of many clients I started engineering more and more sessions. I was making myself essential to the experience people had at the studio, and I eventually became the studios head engineer for many clients.

Making this all happen was not easy, it was countless hours of work, many fun sessions but also many painful sessions. More late nights then I cared to count, and many lessons learned by getting thrown into many situations. I didn’t really have anyone to hold my hand and show me exactly what I needed to know, so instead I had to pave the way for the experience people had while working at the studio and working with me. Because of this, I got to work on many gold and platinum records, be apart of many Juno and Grammy nominated and winning projects, gaining invalueble knowledge and connections with the industries best.

Eventually, I decided to leave since I wasn’t getting the opportunities I wanted, and I felt it was time to go on my own path. The knowledge I had gained from working there was priceless, having worked with some of the biggest and best artists in the world, and having been able to work alongside the industry leading engineers and producers. I learned and got first hand experience of how major, chart toping records were made.

There is currently a massive shift in the music industry around how music is being made. It’s moving from major studios, with piles of analog gear, consoles, big rooms and major budgets, and heading towards people making music on their laptops in their basement or smaller rooms with smaller budgets and less gear. So many artists are trying to learn to create music themselves because technology now makes that possible. There is such a big number of people getting into music creation, but there are limited spots to work professionally, and even fewer opportunities to learn from the oldschool professionals who have been doing this for years and paved the way for everything. Those are the exact people I have worked along side and learned from, but at the same time I am young and relate to the creators that work from everywhere on their laptops.

I realized that I had a very unique set of knowledge that I could share with the world, to people who want to be able to do what I did working in a professional studio (and how to get there) and also being able to share the techniques of the professional industry with everyone starting out since I can break down the knowledge from the big studio environment to growing audience of laptop creators. Many professionals don’t share these things because they are too busy and it doesn’t benefit them very much, so they don’t see the point, but yet there is a growing number of creatives hungry for that knowlege. This is where I decided I had an opportunity to be a mentor to those who won’t have the same opportunities, since I am able to share this knowledge that is getting lost just as fast as the major big studios are closing. I want to not only share what I learned over the years but also adapt it so it’s accessible to everyone no matter where you are or what gear you have access to.

My free time from leaving the studio, combined with my addiction to filling my time with projects, gave life to the ANAK Creates project, which has now become a bigger idea then I could have imagined and is what I focus most of my time on.

I hope that through my teachings, I can help inspire people to make better music and be their happiest doing it. I believe that knowledge like this is best being shared, not hoarded, because it will just increase the quality of the industries output as a whole, which benefits everyone.

Until next time, always be creating.

Alex

 

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