Do you listen to podcasts? If yes, chances are you will agree with what I am about to say and you will want to share it with that friend who does not. If no, then you need to read this and realize why you should be.
Podcasts are the way of the future, the future that is already here. I think that there is 1 type of people that don’t listen to podcasts. People that have never heard about them or never given them a shot. I really think that podcasts are something that anyone who gives them a chance, ends up integrating them into their lives.
When podcasts first came out, I was one of those people, I was not instantly hooked, it did take me a while. I had the app, I subscribed to a few, but it never really stuck with me because I didn’t learn much about them or how to make them part of my life. To be fair, when they were first introduced to the world, the whole podcasting format was not as developed as it is now, and people were still trying to figure out how to use this new medium.
Different types of podcasts
There are many different types of podcasts and different formats of shows. Some are pure comedy, like a standup show, and others are very informative and based around teaching listeners. Some are solo shows, with one host talking about their perspective on different topics (related to the overall point of their channel), and then there are many that regularly interview guests, or are co-hosted channels where 2 or more people discuss different subjects.
If you like comics, want to be a doctor, aspire to work remotely, or want to learn about the music, film or creative industries, channels exist for basically anything you would love to hear more about.
Podcasting is the new Blogging
Remember when blogging started? For businesses it was amazing because they could write articles about topics relating to their business to help their audience, and sometimes helped refer them to tools or products the business (surprise surprise) sold, making everything very easy! Almost like having a how-to guide for a product, that inspired you to buy the product.
There was guest blogging as well, where people would write articles for each other’s blog, which would create value for each others audience as while as grow their own.
These days, instead of written articles, it’s audio and instead of guest articles, it’s guest interviews!
Fitting podcasts into your life
Podcast can fit into your existing life very easily. They are not audio books which are 5 to 10 hours or more of someone talking (sometimes very dull and simply reading the script), but instead, they are anywhere from 5 mins to an hour (sometimes longer) of entertainment as well as knowledge.
They are great to put on in the background while you drive, workout, on public transit, on a walk, or while you do mindless chores around the house. It’s much easier to fit this type of content delivery into your life then it is to read blog articles or watch videos since you must take time out of your day specifically to consume that content. Podcasts are just as informative, if not more informative and entertaining, and are often quite raw and include tons of hidden information.
Podcasts typically have the highest retention rate of any form of media. People have a hard time making it through 5 mins of a 12 min video on YouTube, or 45 seconds of a song before skipping, but people typically listen to a whole podcast and every episode of a specific podcast show.
There is less pressure on creators
I think part of the current success of podcasts, and why people love them, is because they are so raw. YouTube used to be more like this, but as space got more saturated, the production values improved with the increased competition, which meant that sometimes the story would get a bit lost for the sake of stunning visuals. Then there would be the branded content, which could take over a full video sometimes. However with podcasting, sponsorships are already happening, but it’s done in a way that you know it’s an ad and you don’t feel it’s taking away from the actual value of the content or causing the opinion to be swayed, it comes across a lot more like ads on the radio.
As you can tell, I am a fan of podcasts. Comment whether you listen to podcasts or not and if you have any great podcast suggestions. In the future, I will discuss some of my favourite podcasts as well, since I know that could be a whole other episode in itself.
Until next time, always be creating.